Hello, I am Gaby
After working in design, research and leadership for over 20 years, mentoring, coaching and consulting is how I now express my passion for helping, solving problems, empowering strengths and finding a balance between what we want to achieve and our inner well-being.
I love growth and continuous improvement at all levels and in all areas – in my organic garden, in the products, services, processes and equipment I designed but – most of all – in people.
I am a voracious learner, obsessed with understanding how humans work, understanding the world and the systems that connect us.
Some facts about me (TL;DR)
If you want to see in detail what I have done and where I have been, you can visit my LinkedIn page, but here are some facts to give you an idea.
Years of experience
- In the working world since 1989
- First web site in 1997
Places in the world
- I work remotely, but I am physically close to Barcelona.
- I lived and worked in South Africa and England.
- I did projects in Chile, USA and France.
Work environments:
- Agency and Consulting
- Multinational Corporations
- Startups (established and early stages)
- NGOs
- my organic garden 😉
Studies:
- Graphic Design.
- Sociology and Cultural Anthropology.
Knowledge Areas
- Design: Product Design, Interaction and Visual (“UX/UI”), Service Design, Graphic Design
- Research (qualitative and quantitative)
- Content (information architecture, UX writing, copywriting, CMS, database conceptual design)
- Psychology (perception, behavior, communication, coaching, etc.)
- Process Efficiency
- Leadership
- Management (product, teams)
- Lean Service, Lean Startup, Design Thinking, Scrumban and a mix of homegrown methodologies :).
Languages:
- Spanish, English, Català
Some changes that have defined me
- Moving from doing graphic design with Letraset and Rotring to designing digital interfaces and omnichannel experiences.
- Moving from focusing on interface and experience design to helping with the cultural transformation of companies to include the user experience in their processes and decision-making.
- Moving from focusing on things (projects and deliverables) to focusing on people.
- Discovering that my passion for thinking, doing, testing and learning has a name: Lean.
- And, above all, to stop putting results above health and emotions to achieve objectives but balance achievements with health and wellbeing.
What motivates me
- Learn and share what I learn – especially the mistakes, to make them worthwhile 😉
- Challenging to generate change and improvement
- Solving problems in the most efficient and sustainable manner
- See talented people grow, and if I can, help them with my experience to find their best path without making as many mistakes as I did.
Let's talk 🙂
Even if we don’t get to collaborate, there’s nothing like a chat to open doors and keep learning.